Modernizing a Natural Health Brand Online

Challenge

Refresh Arkopharma’s digital presence and elevate key premium ranges like Perles de Peau and Olfae, while supporting e-commerce growth.

Approach

Proof of Concept: Defined business goals, e-commerce priorities, and user expectations.

Content Strategy: Identified key decision-making content—product benefits, natural ingredients, user reviews, and expert advice.

UX/UI Design: Created a clean, trustworthy, and sensorial shopping experience focused on skin and aromatherapy.

Solutions

A modern e-commerce platform combining scientific credibility with wellness aesthetics.

Highlighted flagship ranges with rich content and a smooth product discovery flow.

Impact

Enhanced brand perception, better product storytelling, and improved conversion for high-value natural health products.