Empowering pharmacists through playful learning

Challenge
Support pharmacists in better understanding Avène's products and dermatological expertise—through an engaging, mobile-first learning experience.

Approach
Research & Co-Creation: Workshops with business stakeholders and field interviews with pharmacists to identify needs and usage patterns.

Concept & Design: Designed a playful yet credible app combining product education, quizzes, games, training modules, and event access.

UX/UI & Testing: Prototyped and tested with real users to ensure usability and engagement.

Solutions
A gamified training app to improve product knowledge and support sell-out in pharmacies.
Features include product scan, quizzes, e-learning paths, and access to training events.

Impact
Increased engagement among pharmacy staff, better product knowledge, and a stronger connection between brand and frontline teams.