Helping users take control of their energy

Challenge

Redesign EDF’s customer space to simplify contract management, encourage energy-saving habits, and promote new offers.

Approach

Workshops & KPIs: Aligned with business objectives and user needs through co-creation sessions and content mapping.

UX Strategy: Defined content structure, key user journeys, and performance-driven templates.

UX/UI Design: Built intuitive, responsive interfaces focused on self-service, consumption tracking, and predictive insights.

Solutions

A redesigned customer portal offering clear access to contract info, energy offers, consumption trends, and editorial content (Pulse).

Emphasis on usability, autonomy, and energy efficiency.

Impact

A more user-centric and future-ready digital experience for millions of EDF customers—supporting both satisfaction and sustainability goals.