Revealing the soul of an icon through digital storytelling

Challenge

Create a digital concept to embody the elegance and heritage of Jaeger-LeCoultre, with a special focus on the Reverso watch.

Approach

Creative direction & UX/UI: Defined a magazine-style format to explore the brand’s craftsmanship, collections, and legacy.

Editorial experience: Designed immersive navigation, cinematic visuals, and narrative rhythm to enhance storytelling.

Solutions

A digital magazine concept blending refinement, heritage, and innovation.

UI inspired by watchmaking precision and timeless aesthetics.

Impact

A bold yet elegant concept to elevate brand storytelling and create emotional engagement with watch lovers and newcomers alike.