Turning Cooking Inspiration into Conversion

Challenge
Design an e-commerce platform that showcases the Moulinex product range while inspiring everyday cooking—bridging content and commerce.

Approach
Business Workshops: Defined e-commerce goals, key pages, and digital content priorities.

UX/UI Design: Created strategic templates for the homepage, category pages, product detail pages, and a recipe hub (“Cookbook”).

Ecosystem Thinking: Integrated social content, user-generated recipes, and brand services.

Delivery: Collaborated with dev teams to implement within the Salesforce environment.

Solutions
A conversion-driven storefront enhanced with lifestyle content and community inspiration.

Emphasis on accessories, cross-selling, and recipe discovery through an editorial UX.

Impact
Stronger brand engagement, increased online sales, and a seamless blend of utility and inspiration.