Bringing the Wine Boutique Experience Online

Challenge
Modernize the Nicolas brand and boost traditional sales through a new e-commerce portal that mirrors in-store expertise and wine advice.

Approach
Strategy & Workshops: Defined business goals and user expectations.

UX Concept: Invented a sensory-driven wine selection tool (sight, smell, taste...) to make choosing wine intuitive and accessible.

Design & Prototyping: Built the IA, key flows, wireframes, and high-fidelity prototypes aligned with the brand’s identity.

Solutions
An immersive digital storefront designed around expert advice and sensory cues.

Seamless experience for home delivery or in-store pickup—encouraging upsell opportunities.

Impact
A more engaging, inclusive, and modern wine-buying experience—bridging tradition and digital innovation.