Making Opera accessible to a new generation

Challenge
Break the elitist perception of opera and engage a younger, wider audience through a conversational, interactive experience.

Approach
Strategy & Research: Defined KPIs and audience insights with stakeholders.

UX/UI Design: Created a friendly, gamified chatbot interface tailored for discovery and personalization.

Content & Features: Included videos, artist stories, themed explorations, and knowledge quizzes with rewards.

Development & Analytics: Delivered a scalable chatbot with content tracking and behavior analytics.

Solutions
A conversational assistant to discover the world of opera through themes, formats, and behind-the-scenes content.

Gamified learning journey with personalized recommendations and rewards (e.g., free tickets).

Impact
A fresh, inclusive entry point into opera for younger audiences—driving cultural engagement through digital innovation.