Reimagining the luxury retail experience

Challenge
Design two digital products to elevate the in-store experience for both clients and sales advisors across Richemont’s Maisons.

Approach
Field Research: Interviews with boutique staff (Asia, Europe, Americas), audit of existing tools, business alignment with brand stakeholders.

UX/UI Design: Information architecture, wireframes, prototypes, and a scalable design system for both apps.

User Testing: Iterative testing with clients and advisors to refine key features.

Solutions
Experiential App: An immersive interface for clients to explore collections, brand heritage, and personalize pieces.
Clienteling App: A tool for advisors to better prepare appointments and deliver tailored service.

Impact
Improved client engagement, enhanced sales preparation, and a cohesive digital experience across global boutiques.