Elevating Pet Nutrition through digital innovation

Challenge
Position Royal Canin as a leader in tailor-made pet nutrition with a premium e-commerce experience and in-store innovation.

Approach
Strategy & Research: Defined KPIs and aligned with business/stakeholder goals across retail channels (brand site, resellers, own stores). Conducted field interviews and ideation workshops.

UX/UI Design: Built the e-commerce structure, flows, and responsive UI aligned with Royal Canin’s premium identity.

Innovation Concept: Designed a proof-of-concept for an AR app to drive engagement and education in-store.

Solutions
A high-end e-commerce platform emphasizing personalized nutrition and brand expertise.

An AR experience to inform and engage customers directly at the point of sale.

Impact
Strengthened brand positioning, improved customer education, and created new business touchpoints across physical and digital ecosystems.