Empowering Retail Teams Through Smart Internal Tools

Challenge

Create a cohesive internal ecosystem to boost business performance, inform advisors, and reflect the brand’s retail experience.

Approach

Workshops & KPIs: Defined strategic goals, user needs, and content priorities for both tools.

User Research: Conducted interviews with boutique advisors to shape relevant features and formats.

UX/UI Design: Designed an inspiring digital workplace and a fast-learning mobile app tailored to the pace of retail.

Solutions

Digital Workplace: A brand-aligned internal hub for news, product info, and community sharing.

Learning App: A mobile tool for boutique advisors to quickly learn about new products, promos, and client tips.

Impact

Greater engagement and efficiency among retail teams, unified brand culture across touchpoints, and improved customer-facing expertise.